CONSUMER
The dark patterns in your apps you should know about
The Central Consumer Protection Authority has fined nine platforms, including IndiGo, Zepto, FirstCry, Physics Wallah and SpiceJet, for deceptive user interface designs, also known as 'dark patterns'
- Zepto was fined ₹7 lakh for initially displaying lower prices and then adding other charges such as handling fees etc.
- BookMyShow was fined for sneaking in a pre-ticked ₹1 contribution to its charitable initiative. PhysicsWallah was also fined for an automatic selection of a ₹10 donation to its “PW Foundation”.
- IndiGo was also found guilty of showing an opt-out message, “No I will take risk” instead of a more neutral, “No, I will not add to the trip” for several features.
What you should know
- •KNOW DARK PATTERNS 1. False Urgency: "Only 2 left!" on everyday items like onions or shampoo to force a panic buy. 2. Drip Pricing: Your ₹3,500 flight magically hits ₹5,000 at checkout once convenience fees and taxes "drip" in. 3. Bait and Switch: Clicking a fancy ₹499 deal only to find out the actual item costs ₹799. 4. Basket Sneaking: ₹30 "handling fees" or donations automatically added to your cart. 5. Forced Action: Requiring users to buy, subscribe, or sign up for unrelated services to proceed.
- •RAISE COMPLAINTS You can also raise complaints. With the platforms as well as the National Consumer Helpline 1915. But a resolution may not always come. As per the survey, 53% file a complaint. Only 23% receive a satisfactory resolution.
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